ThenAndNow: From TV to Social Media

In recent times, I have found myself contemplating the impact of social media, prompting me to research its parallels with the rise of television and how both mediums have shaped public perception and societal behavior.

Television emerged in the 1950s, revolutionizing the way news and entertainment were consumed. It brought visual content directly into homes, becoming a central fixture in daily life. Television promoted a shared culture and common narratives, as people watched the same shows and news programs, fostering a sense of unity and collective experience. I remember, as a kid, school breaks were filled with discussions about last night's TV shows. My friends Derrick, Albert, and I would spend our breaks excitedly discussing the latest episode of Smallville (yes, I'm old).

Television had a lot of power to deliver political messaging, propaganda, and advertisements. While television content was relatively balanced due to regulation, it was still used heavily by governments to influence public opinion.

Fast forward to the 21st century, and social media has exploded onto the scene, offering instant, interactive communication across the globe. Unlike television’s one-way broadcast, social media allows for interaction and user-generated content, making us feel more connected and relatable to others. It has been a game-changer, a massive blessing, but has also grown into its own set of challenges.

While social media offers global connectivity, it has also fragmented society. Algorithms create echo chambers that reinforce existing beliefs and biases, leading to increased polarization. Television brought people together; social media, in contrast, is driving people back to the days of isolated villages and tribes, with little desire to understand those outside their immediate circle.

Political polarization and societal cracks are more pronounced than ever. Platforms recommend content based on user behavior, feeding individuals with tailored information that aligns with their views. Right-wing users might see content highlighting immigrants climbing walls or committing crimes, while left-wing users might see content showing right-wing aggression against defenseless individuals. While the events themselves may not be fake, this targeted information reinforces extreme beliefs within specific bubbles, creating a sense of validation and further entrenching divisions.

Increased screen time, at the expense of face-to-face interactions, is leading to isolation and depression despite the illusion of constant connectivity. The pervasive comparison to others’ seemingly perfect lives on social media feeds fuels feelings of inadequacy and failure. As the saying goes, comparison is the thief of joy.

In conclusion, social media represents a significant shift in how we connect and communicate. It has immense potential and will continue to evolve, providing numerous benefits. However, we must be intentional and aware of its divisive effects in the complexities of the modern landscape.